The virus has again hit the Indian wedding industry, forcing couples, families and wedding planners to look for alternative celebration plans
A couple, wearing face masks as a precaution against the coronavirus, perform rituals during their wedding ceremony in Amritsar, on May 7, 2021; (PTI Photo)
The traditional big fat Indian wedding seems to have taken a backseat, at least for some time, with the Omicron scare. The Indian wedding industry, worth a whopping $50 billion (around Rs 3.7 lakh crore), according to KPMG, took a hit when the pandemic started in 2020. Lockdown protocols meant that the industry faced multiple challenges, but towards the end of 2021, it was back with a bang. "With Omicron looming large, the restrictions are once again back in play. That means no large outdoor gatherings and limited number of guests, effecting, yet again, the venue businesses, F&B and large sections of the informal economy that depend on daily wages for their earnings derived out of this industry," says wedding curators Aaradhana Kashyap and Prateek Kashyap of Made in Heaven.